Thursday, December 08, 2005

Welcome to Clef Consulting

*From Merriam-Websterâ„¢, key is defined as:

  • Function: noun
    Etymology: Middle English, from Old English c[AE]g; akin to Old Frisian kEi key
    1 a : a usually metal instrument by which the bolt of a lock is turned b : any of various devices having the form or function of such a key

  • Function: adjective
    1 : IMPORTANT, FUNDAMENTAL
    2 : marked by or indicative of significant worth or consequence : valuable in content or relationship
    Synonym: important, crucial, significant, vital, major, strategic

    Welcome to Clef Consulting. Clef is pronounced {clay} and is French for key. Key as in door key and key as in important, crucial, significant, vital, major, strategic.

    An apropos name as Clef Consulting provides key, strategic, growth marketing consulting services to a wide range of global clients from enterprise-wide strategic marketing guidance to start-up guerilla marketing efforts to individual strategic coaching.

    Also, my favorite street in Paris is Rue de la Clef, or Street of the Key (aka Key Street), so the name has a special place in my heart as well, but that's another story for another web site.

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